What is Marketing ?
•Drawing attention to your company’s products and services.
•Convincing people to purchase them.
What is E-Marketing?
•E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. E-Marketing, Internet marketing and online marketing are synonymous.
Internet marketing is associated with several business models
»Local internet marketingBlackhat marketing
Types of Online Marketing
- Banner Adverse
- Viral Marketing
•Most common form of web advertising.
•Click on the banner move a user to advertising site.
•Paid for those banner
Website Generate traffic by providing link to affiliate site.
Commission is generate when a visitor purchase from this site
Relies on other people to spread the marketing message to giving away free product or service
Newsgroups.Thousands of newsgroups related to .specific topic Provide an excellent marketing opportunity
1. Book: The International Diploma of Computer Studies. Page 83-113
2. http://en.wikipedia.org/wiki/E-marketing Date:21.12.10
3. WWW.scribd.com Article: 21890384 on E- Marketing Date: 21.12.10